Blue Jeans Talk
What kind of jeans do California "IT" girls wear these days? We sit down with our editorial models Cait and Shannon Barker to talk about jeans and the best cure for a heartbreak. .embed-container {...
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Denim in Japan
When did dungarees become fashion jeans? We sat down with The Real McCoy’s Hitoshi Tsujimoto to talk about jeans— America’s most durable cultural phenomenon. You once said that “the biggest innovation...
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If the Jeans Fit
Photography: Pamela Hanson. Trunk Archive Pleasant Gehman finished her extra shift at Brooklyn’s Famous, a classic sandwich shop in Beverly Hills on a sunny afternoon in 1978. The California teenager...
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Denim Letter From The Editor
In 1961, Fred Segal had the idea to start the world’s first jeans-only store in Los Angeles, California. The store eventually grew to become THE destination to find the greatest selection of...
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Into the Blue
Once, jeans were just a humble workwear staple and Junior market novelty, until a perfect storm of design and manufacturing talent collided in Los Angeles to ignite what is known today as premium...
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Premium Cool
In blue jeans as in architecture, form follows function. Jeans had existed as a durable, practical work wear for more than a century before the product was reimagined with an eye toward fashion. Or so...
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Well-Loved
The longer you wear your jeans, the more personal it gets. Here’s why Taylor Locke, Rin Tanaka and others have a love affair with their denim. YALE BRESLINJournalist This pair, which I have no clue...
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Let Freedamn Ring
Japanese-born photographer and writer Rin Tanaka is one the world’s most respected—and well-dressed!—authorities on American vintage fashion. Rin Tanaka publishes the cult book series “My Freedamn”...
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Night Falls
In the early 1960s, one of the first discotheques opened up across the street from the original Fred Segal in the heart of West Hollywood.Here's a look back on the iconic P.J.'s Bar and Grill. By the...
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Runyon Canyon
Step up your #instagram game at one of the most popular #losangeles #hikes The year is 2015 and we are in the midst of a hiking renaissance. In 2014 over 36 million people went hiking in the United...
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L.A. Story
We asked internationally acclaimed photographer (and L.A. native), Estevan Oriol, to curate some of his most iconic photographs about L.A., and reveal the stories behind them. This is Los Angeles on a...
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If Only We'd Been There
Dennis Hopper (L), Nick Adams (Foreground) listen to actress Natalie Wood (R) as she reads out loud, Laurel Canyon, California, 1956. Getty Images Sometimes I think I was born in the wrong place at the...
View ArticleLA Rivet Letter From The Editor
In 1961, when Fred Segal decided to open his own denim boutique in West Hollywood, on the corner of Crescent Heights and Santa Monica Boulevard, it looked little like the trendy area it is today. “The...
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